We're here for the pets who deserve more than a full bowl.
No dog of my own. Yet.
I'm Aylin. I'm 21, and I don't have a pet of my own.
What I do have is a soft spot for every dog pacing by the door and every cat turning breakfast into a 20-second sprint. I wanted to build something that actually helped them settle, not just something that looked good in a photo.
So I found one product I actually believed in: properly made, with real texture zones and real suction, instead of cheap plastic with a nice font on the box. I branded it as LickBloom, and I stand behind every mat that goes out.
Every order goes straight back into making it better. And one day, into a dog of my own. Until then, this is me helping yours.
Most pets spend their days waiting.
A dog's average day goes something like this: owner leaves, dog waits, owner returns, repeat. For a species that evolved to roam, hunt, problem-solve, and work alongside humans — that's a lot of empty hours.
It's not their fault. And it's not yours either. But the science is clear: pets that don't get enough mental stimulation show it. Anxiety, destructive behaviour, excessive barking, restlessness, over-eating — these aren't personality flaws. They're the natural result of a brain that doesn't have enough to do.
Enrichment changes everything.
Enrichment is the practice of giving pets mentally stimulating activities that tap into their natural instincts — sniffing, foraging, licking, exploring, problem-solving.
It sounds simple because it is. A few minutes of genuine mental engagement can have the same calming effect as a long walk. A pet that's mentally occupied is a happier, calmer, better-behaved animal — not because they've been trained into submission, but because their needs are actually being met.
We built LickBloom to make enrichment effortless.
LickBloom started with a simple observation: enrichment products were either ugly, over-engineered, or made from materials we weren't comfortable putting near our pets' food.
We wanted something different — products that are genuinely beautiful and genuinely work. Things you'd be happy to have on your kitchen bench. Made from safe, food-grade materials, designed to be easy to use every single day, not just when you remember.
We're based in Australia and we care deeply about the products we sell. We care deeply about what we sell and wouldn't stock anything we didn't genuinely believe in.
Meet the founder
Aylin Vahabova
21, with no pet of her own yet. Started LickBloom to help the dogs and cats other people already love, one mat at a time, and to eventually earn her way to one of her own.